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Daniel Craig Reacts to Amazon’s $1 Billion Bond Deal

By The Hyperhive

|

21 February 2025

Daniel Craig Amazon James Bond

© Daniel Craig Stock / Vecteezy / Amazon

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What did Daniel Craig have to say about Amazon’s deal over the James Bond franchise? Scroll down to find out, please!

Amazon has reportedly paid over $1 billion to take creative control of the iconic James Bond franchise. The deal, confirmed by Amazon MGM Studios, marks a seismic shift for the beloved spy series, which has been a cornerstone of cinematic history for over six decades. But what does this mean for the future of 007, and how will fans react to the tech giant steering the destiny of one of the world’s most famous secret agents? And more importantly, what did Daniel Craig have to say?

Amazon James Bond 007
© 007 Vectors / Vecteezy

What Will Amazon Own Exactly?

The agreement, struck with longtime Bond producers Barbara Broccoli and Michael G. Wilson, establishes a joint venture to oversee the James Bond intellectual property. While Broccoli and Wilson will retain co-ownership, Amazon will now hold the reins when it comes to creative decisions. This includes the power to greenlight new films, explore TV spin-offs, and potentially reimagine the franchise for a new generation. For a series steeped in tradition, this marks a bold new chapter—one that has already sparked mixed reactions from fans and industry insiders alike.

This Is What Daniel Craig Had to Say

Daniel Craig Amazon James Bond
© Daniel Craig Stock / Vecteezy

Daniel Craig, who famously portrayed Bond in five films, including No Time to Die (2021), has expressed unwavering support for Broccoli and Wilson. Everyone was wondering and waiting with boiling anticipation. What did Daniel Craig have to say about Amazon’s deal over the James Bond franchise?

In a statement, Craig praised the duo, saying, “My respect, admiration, and love for Barbara and Michael remain constant and undiminished.” He also wished Wilson a well-deserved retirement and expressed hope to collaborate with Broccoli on future projects.

“I wish Michael a long, relaxing (and well-deserved) retirement, and whatever ventures Barbara goes on to do, I know they will be spectacular and I hope I can be part of them.”

Craig’s endorsement provides a sense of continuity, but questions linger about how Amazon will honor the legacy of a character first brought to life by Ian Fleming in 1953.

How Are People Taking This?

Daniel Craig Amazon James Bond
© Actor Stock /Vecteezy

Not everyone is thrilled about the deal, however. Valerie Leon, a former “Bond girl” who appeared in The Spy Who Loved Me and Never Say Never Again, voiced concerns about the franchise losing its British identity. “The Bond franchise was very British, and it won’t be anymore,” she lamented. Her comments highlight the delicate balance Amazon must strike between innovation and tradition as it takes the helm of this cultural juggernaut.

Amazon’s acquisition of MGM in 2022 for $8.5 billion already gave it access to the Bond film library, but this new deal cements its role as a key player in shaping the franchise’s future. With no new Bond film in production since No Time to Die, fans are eagerly awaiting announcements about the next actor to step into the tuxedo and whether the series will expand into streaming or other formats.

You may also like: Amazon Takes Creative Control of James Bond 007 Franchise

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