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​Study Reveals Fewer Parents Are Reading Aloud to Their Children

By Orgesta Tolaj

|

30 April 2025

toddler reading time

© senivpetro / Freepik

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A recent survey conducted by Nielsen and HarperCollins reveals a concerning trend: only 40% of parents with children aged 0 to 13 find reading aloud to their children enjoyable.

This marks a significant decline from previous years and raises questions about the evolving dynamics of parent-child interactions and the role of reading in early childhood development.​

A Decline in Shared Reading

The survey highlights a steep drop in the number of parents reading aloud to young children. Currently, only 41% of children aged 0 to 4 are frequently read to, a significant decrease from 64% in 2012. This decline is particularly pronounced among boys aged 0 to 2. Only 29% of them are being read to daily compared to 44% of girls in the same age group. Such disparities suggest that certain demographics may be more affected by this trend than others.

Unique Christmas Traditions reading
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Changing Perceptions Among Gen Z Parents

The survey indicates that Gen Z parents are more likely to view reading as an educational task rather than a leisure activity. Having grown up in a digital era, these parents might associate fun more with screens than with books. This shift in perception could be influencing their approach to reading with their children. However, this could potentially impacting the development of a reading culture at home.

The Importance of Reading Aloud

Reading aloud to children has been shown to offer numerous benefits. This includes enhancing language skills, fostering imagination, and strengthening the parent-child bond. When children are read to, they are more likely to associate reading with enjoyment rather than obligation. This positive association can encourage independent reading habits as they grow older.

Several factors may contribute to the decline in parents reading aloud to their children. Time constraints, lack of confidence in reading skills, and the increasing availability of digital entertainment options can all play a role. Some parents might feel self-conscious about their reading abilities. Additionally, others might be unsure about how to engage their children effectively during reading sessions.

Encouraging a Revival of Shared Reading

To counteract this trend, it’s essential to promote the joys and benefits of reading aloud. Parents can start by setting aside just 10 minutes a day for reading, choosing books that interest both them and their children. Engaging in discussions about the story, using different voices for characters, and making reading a fun, interactive experience can also help. Additionally, community programs and resources can support parents in building their confidence and establishing regular reading routines.

Dad's how-to videos for kids
© prostooleh / Freepik

The decline in parents reading aloud to their children is a multifaceted issue influenced by changing perceptions, technological advancements, and various barriers. However, by recognizing the importance of shared reading and taking proactive steps to integrate it into daily life, parents can foster a love for reading in their children, laying the foundation for lifelong learning and connection.​

You might also want to read: Gen Z Are Less Happy Than Everyone Else Because of This

Orgesta Tolaj

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