Justin Bieber Finally Speaks Up About Hailey’s $1 Billion News

Hailey Bieber is officially in her mogul era. The 27-year-old model and entrepreneur just secured a major milestone: her skincare brand, Rhode, has been acquired by e.l.f. Beauty in a jaw-dropping $1.1 billion deal. The acquisition includes $600 million in cash, $200 million in stock, and the potential for another $200 million based on performance targets — a remarkable win for a brand that only launched in 2022.

Known for its minimalist packaging and science-backed products, Rhode quickly became a cult favorite thanks to Hailey’s loyal fan base and influencer marketing savvy. Now, with e.l.f. Beauty’s backing, Rhode is set to scale globally while Hailey remains at the helm as Chief Creative Officer and Head of Innovation.

Hailey Bieber & Her Moment in the Spotlight

In her public statement, Hailey shared how excited she is about the future of Rhode and this new chapter. She emphasized her alignment with e.l.f.’s values, especially around clean beauty and innovation. With a successful brand and a clear vision, Hailey is stepping into the beauty mogul space with confidence and numbers to back her up.

It’s no surprise that fans and media outlets have been buzzing about the deal. From TikTok reviews of the viral Peptide Lip Treatment to headlines celebrating her as the next beauty billionaire, Hailey’s influence is undeniable. And for someone often seen in the shadow of her famous husband, this achievement feels especially significant.

Justin Bieber’s Quiet Support

So, how did Justin Bieber respond to his wife’s billion-dollar news? In classic Bieber fashion — subtly. He posted a photo carousel on Instagram featuring Hailey, including her Rhode announcement, but without a caption. While some fans applauded the low-key support, others couldn’t help but read into the silence.

Given Justin’s history of overly emotional or awkward captions, his more restrained approach might actually be a sign of growth. He’s been criticized before for making Hailey’s moments about himself, like when he referenced a past argument in a now-deleted caption celebrating one of her magazine covers. This time, he’s letting the spotlight stay where it belongs: on Hailey.

Power Couple 2.0?

Behind the scenes, sources say Justin is nothing but proud. He’s reportedly been cheering Hailey on throughout her Rhode journey and admires her work ethic and vision. The couple, who have weathered intense public scrutiny throughout their relationship, seem to be entering a new phase — one of personal growth and mutual respect.

Their dynamic might not always fit the public’s idea of a picture-perfect power couple, but it’s evolving. As Hailey cements her place in the business world and Justin takes a quieter backseat, it’s clear they’re writing their own rules — and building an empire while they’re at it.

You might also want to read: Justin Bieber and Hailey Bieber’s Relationship Timeline