Nirvana’s “Smells Like Teen Spirit” Hits 2 Billion Views on YouTube

© Nirvana / YouTube
Nirvana’s iconic music video for “Smells Like Teen Spirit” has officially surpassed two billion views on YouTube—a first for grunge-rock, proving its enduring power more than 30 years after its release in 1991.
A Historic YouTube Milestone for Nirvana
Originally uploaded in June 2009, the video reached its first billion views in December 2019. It has since doubled in just a few years, marking a stunning resurgence. With today’s achievement, “Smells Like Teen Spirit” joins other rock titans—just behind Linkin Park’s “Numb/The End” and Guns N’ Roses’ “November Rain”—as one of the most-viewed rock videos ever.
Why It Still Resonates
- Cultural revolution: The video, set in a chaotic high-school pep rally, embodied Gen X disillusionment and became synonymous with alternative culture. It was directed by Samuel Bayer and shot in August 1991 in Culver City.
- Musical shift: The song propelled Nevermind to sell over 30 million copies, symbolizing the mainstream overhaul that dethroned hair metal and catapulted grunge into pop culture dominance.
- Timeless message: Kurt Cobain’s fiery yet ironic explosion of teenage angst remains relevant—every generation connects with its raw authenticity and energy.

From Rebellion to Revival
The climb from one billion to two billion views highlights a powerful trend: younger audiences keep discovering Nirvana. Whether through nostalgia, culture cycles, or viral sharing, the video remains as electrifying now as it was in 1991—proof that true art transcends time.
Grunge Lives On
“Smells Like Teen Spirit” wasn’t just a hit—it was a culture shift. It:
- Reignited rock on MTV and mainstream radio.
- Gave voice to a generation feeling disconnected from polished pop.
- Inspired bands and genres that followed cemented grunge as a defining movement.
That ripple is still visible today in streaming playlists, music videos, and fan tributes.

Fans Celebrate the Milestone Online
Social media quickly lit up with fans—both longtime listeners and Gen Z newcomers—sharing nostalgic memories and reactions to the milestone. TikTok users posted grunge-inspired looks, while X (formerly Twitter) was filled with tributes to Kurt Cobain’s legacy. One fan wrote, “Still hits like the first time I heard it. Grunge never dies.” Another added, “Kurt would’ve hated this… but also kinda loved it?”
The wave of appreciation proves the song’s continued impact, not just as a musical feat but as an emotional time capsule that still speaks to outsiders and rebels everywhere.
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