“Peach Fuzz” Is the Official Color of 2024!

Have you heard about the latest color trend for 2024? Move over millennial pink, because “peach fuzz” is taking the spotlight as the official color of the year!

Each year, the world of fashion and design looks to select a color that will set the tone for the upcoming year. This year, “peach fuzz” has been chosen as the standout hue dominating runways and interiors. Are you wondering how this happened? Find out below!

Peach Fuzz Is Officially the Pantone Color of the Year

Pantone recently announced “Peach Fuzz” as its 2024 Color of the Year. Officially known as “Pantone 13-1023 Peach Fuzz,” this soft, pinkish-orange hue is described as “velvety,” “gentle,” and “subtly sensual” by the design and color authority.

Leatrice Eiseman, the executive director of the Pantone Color Institute, describes this year’s selection as echoing humanity’s desire for closeness and connection. She characterizes “Peach Fuzz” as radiating warmth and modern elegance, embodying compassion, offering a tactile embrace, and seamlessly blending youthful energy with timeless sophistication.

How Does Pantone Pick Color of the Year?

Pantone’s process for selecting the color of the year involves analyzing emerging trends across various industries. Experts examine factors such as entertainment, including films in production and new artists, as well as fashion, design, travel destinations, lifestyles, socio-economic conditions, and other influential factors to determine the color that will set the tone for the year ahead.

Pantone’s color selection process considers influences ranging from new technologies and materials to social media platforms and upcoming sporting events.

The chosen colors of the year have a significant impact on product development and consumer decisions across fashion, industrial and interior design, product packaging, and various other industries.

How Did People React to the Peach Fuzz Color Choice?

Pantone describes the new color, a blend of orange and pink, as bringing comfort, calm, and beauty to the digital world. It evokes both modernity and references to the past. Amidst turmoil, the color symbolizes nurturing, empathy, and compassion, reflecting a yearning for a more peaceful future.

Laurie Pressman, company vice president, emphasizes the importance of vitality and good health, stating that the chosen color’s gentle lightness and airy presence uplifts the future.

The announcement of Pantone’s “Peach Fuzz” as the color of the year sparked mixed reactions on social media.

While some praised it for its beauty and refreshing quality, others criticized it as dull, outdated, and unflattering. Many compared the peach hue to overused vintage tones, expressing disappointment in its lack of relevance to the current world.

Some humorously remarked on its democratic appeal, joking that it doesn’t suit anyone. Reactions also revealed an expectation or preference for a year of green, symbolizing hope, regrowth, and steadfastness for many.

What do you think of the Peach fuzz color? Does it deserve to be the color of the year?

You might also want to read: These 2024’s Fashion Color Trends Are to Die for