This Is How Much This Chinese Livestreamer Makes!

Have you ever wondered how some people are able to make millions of dollars in just one week? Well, for one Chinese TikTok livestreamer, that dream has recently become a reality.

The world of social media has opened up new avenues for individuals to monetize their online presence. From sponsored posts to affiliate marketing, there are endless possibilities for those who have a large following.

The Chinese Livestreamer

Xiang Xiang stands out during her livestream sales sessions by wearing a remarkable black halter dress popularized by a Chinese actor. However, what truly distinguishes her is her deadpan demeanor and rapid-fire approach to presenting products. Each item receives only three seconds of spotlight in her presentations, creating a blink-and-you-miss-it experience for viewers.

During her livestream sales sessions, Xiang Xiang’s assistant passes her products, which she quickly displays along with their prices before swiftly moving on. There are no upselling or elaborate descriptions, leaving viewers puzzled about how this unconventional method achieves success.

What Else Does She Do During the Livestreams?

Xiang Xiang’s live streams showcase a backdrop filled with stacks of Hermès boxes, and all her products are packaged in signature orange wrapping. Despite her brief 3-second showcases, her unique aesthetic and approach have captivated her audience, leaving them eager for more. Surprisingly, the products are priced at under 10 yuan (S$1.9), which contributed to her selling approximately ten million units in the past week, earning her 100 million yuan.

Xiang Xiang’s approach to creating immediate visual appeal enhances the desirability of her products, achieving effective marketing without excessive expenses. This strategy has proven successful, generating over $18 million in sales within just one week. However, from a business philosophy perspective, the focus isn’t solely on revenues, indicating a deeper commitment beyond financial gains.

What Makes This Chinese Livestreamer So Successful?

Xiang Xiang’s rapid rise to success shows the importance of consistency. Over the span of six years, she diligently built her livestreaming business, refining her aesthetic, selecting products carefully, and steadily expanding her audience.

The sudden fame achieved by Xiang Xiang was actually the result of years of dedicated effort. This emphasizes that entrepreneurial success is typically the product of consistent daily habits cultivated over an extended period, rather than seeking instant solutions or shortcuts. Zheng’s journey serves as a reminder to aspiring business owners that success requires hard work and patience, with the rewards coming in due time.

Lastly, despite industry pressures to conform to flashy and loud tactics like other Douyin livestreamers, Xiang Xiang maintained her minimalist approach focused on quality curation and presentation. She remained true to her brand and aesthetics, even when it wasn’t the popular choice. This illustrates the importance for entrepreneurs to trust their instincts rather than chasing short-term trends.

What do you think of this Chinese livestreamer? Would you ever work a job like this?

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