Sydney Sweeney Sells Soap Made with Her Own Bathwater

Sydney Sweeney is shaking up skincare and marketing by literally putting her bathwater into a bar of soap.

The 27‑year‑old Euphoria star teamed up with Dr. Squatch to release “Sydney’s Bathwater Bliss,” a limited‑edition, natural‑scented soap containing actual droplets from Sweeney’s bath.

Priced at $8, just 5,000 bars were made available—and they sold out within seconds, triggering website crashes, secondary‑market markups up to $2,000, and a flurry of social media reactions.

What’s in the Lather from Sydney Sweeney?

The soap combines exfoliating sand, pine- and Douglas fir–scented pine-bark extract, earthy moss notes, and the titular “bathwater bliss”—a few literal drops from Sweeney’s shower. In her own words to GQ, she bathed on set during the Dr. Squatch ad shoot, and they collected the water for this quirky product.

From Gimmick to Cultural Moment

While some critics slammed the concept as bizarre or fetishistic, others praised Sydney Sweeney’s boldness. She defended the move at the Echo Valley premiere, calling it “weird in the best way” and attributing the idea to herself: “When your fans start asking for your bathwater…you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she said.

Sex and relationships expert Annabelle Knight called it “bodily object fetishism,” but also noted that many fans found comfort in the connection, like owning something physically tied to Sweeney.

Meanwhile, branding experts hailed it as innovative fan engagement, though reputational risk remains.

Fan Fervor & Frenzied Sales

The release caused chaos: the Dr. Squatch site crashed, checkout queues reported wait times up to 250 minutes, and bars were immediately flipped on eBay for hundreds—and even thousands—of dollars. As one buyer told The Independent, the bar sold out instantly and went up for between $100 and $2,000 online.

Critics questioned whether there was any “real” bathwater in the bars, but Dr. Squatch insisted fans had indeed snagged them in .0001 seconds. Bar reviewers from The New York Post admitted they “thoroughly enjoyed” the masculine, piney scent, though opinions varied on taste and novelty value.

Bigger Picture: Sydney Sweeney+ Commerce

Sydney’s stunt reflects a broader trend—think Belle Delphine’s “GamerGirl Bath Water” or Bonnie Somerville’s similar gimmicks—of celebrities monetizing personal items for fans seeking hyper-personal connection. Both empowering and controversial, these acts play into intimate fandom while testing the limits of celebrity culture.

For Sweeney, it’s “fun and creative,” offering unexpected interaction with fans and perhaps encouraging men to adopt more regular shower routines. She tapped into curiosity, humor, and taboo—and capitalized on them brilliantly.

Soothing or Shocking?

Ultimately, “Bathwater Bliss” is a playful commentary on fame, fan obsession, and marketing. It may be unconventional—some even liken it to OnlyFans-level intimacy—but Sweeney views it as an authentic gesture and a cheeky melding of personal influence with product culture.

As she continues filming Euphoria, stars in Echo Valley, and readies other roles, this soap moment is a testament to her savvy in blending business, boldness, and personal branding. And for 5,000 fans? It’s the closest they’ll get to bathing with an A-list actress—in bar form.

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