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Tiger Woods Officially Parts Ways With Nike After 27 Years

By Orgesta Tolaj


15 January 2024

tiger woods nike

© nike / Instagram

Tiger Woods and Nike have had a strong and prosperous relationship for the past 27 years. Nike played a significant role in supporting Woods both on and off the golf course. However, all good things must come to an end, and the time has come for these two iconic figures to go their separate ways.

Tiger Woods Parts Ways With Nike

Tiger Woods officially announced the end of his 27-year partnership with Nike, confirming months of speculation. In a social media post, Woods expressed gratitude to Nike co-founder Phil Knight for their enduring collaboration. He acknowledged the iconic brand’s role in his professional journey. The move raises questions about the future trajectories of both Woods and Nike in the world of golf.

© tigerwoods / X

The post read: “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.”

What His Agent Had to Say

Mark Steinberg, Tiger Woods’ agent at Excel Sports, confirmed the conclusion of the long-standing deal with Nike. It began in 1996 when Woods turned professional after winning his third straight U.S. Amateur. The iconic partnership, marked by the memorable “Hello, World” campaign, witnessed Woods’ meteoric rise, including a historic Masters victory within eight months. Steinberg expressed appreciation for the incredible journey and labeled it as an “amazing run” and a “great partnership.” This signals the start of the next chapter for Woods.

Nike Reacts

In response to Tiger Woods officially parting ways with Nike after 27 years, the company posted on social media acknowledging the golf legend’s impact. They praised Woods for challenging competition, stereotypes, and conventional norms in golf, expressing gratitude for the journey. Nike recalled Woods signing a groundbreaking five-year, $40 million deal in 1996, which was considered shocking at the time. His subsequent renewals, including a reported $200 million deal in 2013, highlighted the enduring and lucrative nature of their partnership.

Tiger Woods Nike
© nike / Instagram

The post read: “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”

Tiger Woods’ Career

Over a remarkable 27-year partnership, Tiger Woods stood as the unmistakable face of Nike Golf, carving out a legacy that transcended the fairways. With his own “TW” brand, Woods not only became synonymous with Nike but also etched his name into golf history. From becoming the youngest to win the Grand Slam at 24 to being the sole player to hold all four major titles concurrently, Woods set records that defined an era. His awe-inspiring 15-shot victory at the U.S. Open, the largest margin in major golf history, showcased his unparalleled dominance.

However, recent years hinted at a strain in the relationship. Following a car crash in February 2021 that left his right leg shattered, Woods opted for FootJoy shoes upon his return, citing a better feel given his injuries. Despite this, he continued wearing Nike shoes, showcasing the brand’s long-standing expertise in footwear, even during the PNC Championship last month, where he played alongside his son.

Tiger Woods and Nike: The Unstoppable Duo

Woods’ impact on Nike extended beyond being a brand ambassador. Unintentionally, he delivered iconic moments, such as the unforgettable 2005 Masters victory where a pitched ball hung on the edge with the swoosh in full view before dropping—a moment etched in golf history. A commercial shoot led to another memorable instance where Woods showcased his extraordinary ball-handling skills.

Tiger Woods Nike
© tigerwoods / X

In a statement, Nike acknowledged Woods not just as a golfer but as a barrier-breaker who redefined the sport. Despite Woods facing challenges in recent years, including five back surgeries, ligament damage in his left knee, a car crash in 2021, and the inevitable impact of age, Nike expressed gratitude for being a part of his journey. With 15 majors and 82 PGA Tour victories, Woods, now 48, remains a living legend in the world of golf. The announcement of the end of the Nike partnership marks the closing of a monumental chapter in the storied career of one of the greatest golfers of all time.

How do you feel about Tiger Woods’ kissing the putt goodbye from Nike?

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Orgesta Tolaj

Your favorite introvert who is buzzing around the Hive like a busy bee!